Curb appeal (used to be the first impression buyers got of homes) and will always be important, but today, buyers are busier than ever and may not have the opportunity to do a drive by (unless they’re seriously interested). Instead, the first impression buyers most often get of a home is from the photos on the online listing. With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property.
Properly lit, high-resolution photos are the only type of pictures that should be used in a home marketing campaign. Like any other sales effort, it’s important to put your best foot forward. If an agent takes property photos with a smartphone, it’s often a red flag to buyers. Smartphone pictures are fine for informally sending photos quickly back and forth between agent and buyer, but they can’t measure up to the quality of pictures taken by an experienced photographer with a good camera.
Don’t have photos of the property yet? Don’t list the home until you do. With so much information available online these days, you only have a few seconds to grab potential buyers’ attention. If they do an Internet search and your home is listed without pictures, there isn’t anything for them to look at. Buyers will likely move on and probably won’t come back….
Story by Brendon DeSimone is a licensed Realtor via Zillow – www.forbes.com